The pet industry is growing by leaps and bounds every day, and with good reason. Not only are more and more people becoming pet parents—they’re also becoming smarter about what they serve their companions and vetting products to ensure they’re the most wholesome and high quality. (Which makes it a prettty great time to be a brand known for the healthiest dog treats around)!

The fur-raising facts…

$70+ Billion will be spent this year on pet food, pet treats, pet gear, and pet care.

$28+ Billion will be spent on pet food alone, with natural, healthy options being the fastest growing segment.

85+ million homes in the U.S. have a pet. That’s a whopping 68% of households.

5.4% is the average annual growth rate for the pet industry since 2002, with no signs of slowing down.